Etnies: The planet is our playground

The planet is our playground

Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today, etnies' vision is to remain the leading action sports company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring world class skateboarding, surfing, snowboarding, moto x, BMX and auto teams and continues its dedication by giving back to each of these communities.


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February 22, 2012

NEW Bledsoe Low Dropping March!!

Get into your local etnies dealer for the lowdown!

For your closest
 etnies retailer click here


February 22, 2012

etnies presents: (A Week With) Sergio Layos

For your closest etnies retailer click here





February 22, 2012

etnies presents: Aimless Behind The Scenes

Remember Mike Manzoori's Aimless film from the "Public Domaine" show last year? etnies have just dropped a behind the lens look at what goes down to produce a Manzoori masterpiece...

etnies Presents: Aimless Behind The Scenes - see how Mike Manzoori's film for "Public Domaine" was produced. Featuring Jose Rojo, Tyler Bledsoe, Kyle Leeper, Nathan Williams, Cairo Foster, Ben Skrzypek, Aidan Campbell, Ryan Sherman.

For your closest etnies retailer click here

February 22, 2012

Nathan Williams - Introducing the etnies Brake

The Brake is a cupsole shoe that features more durable rubber on the toe and heel area to endure the rigors of using your foot as a brake on the tire. The BMX-inspired outsole features a herringbone step pattern designed to grip pedals, but also release when needed without tearing. A denser EVA shank in the midsole arch provides extra protection and stability from the pedals without sacrificing pedal feel, while softer EVA on the toe and heel provide extra flexibility and overall comfort.

In working with the designers to create his “Brake” colorway, Williams incorporated details inspired from his Native American heritage.

"It's a huge honor to be able to work with everybody at etnies designing this shoe, and I couldn't be happier with how it turned out,” said Williams. “Everything, down to even the leather laces, the arrow head and the feather insole art came out exactly how I wanted."

For your closest etnies retailer click here





February 16, 2012

etnies Presents: Todd Potter and the Metal Mulisha x Fairfax Collaboration

For your closest etnies retailer click here


Todd Potter Is...is an episodic series that will give you an inside perspective on Todds life. The series will take you from where he trains everyday to an inside look of him competing at X-Games.

View the entire series below!

Episode 1



Episode 2



Episode 3



Episode 4

February 16, 2012

Welcome to the team WILKO!!

For your closest etnies retailer click here



Official Welcome Video:



Wilko's first etnies shoot!


February 10, 2012

etnies South Surf Trip

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Check out the action...



Surf Trip Redux here!


February 10, 2012

Welcome to JS - Brett Simpson

JS Industries welcome Brett Simpson to the team. Congrats Simpo!

For your closest etnies retailer click here


February 07, 2012

etnies Spring 2012 Video Look Books!

Wanna check out the latest etnies look books?? We got you...

For your closest etnies retailer click here

etnies Global SP12 Look Book



etnies Girls SP12 Look Book


January 30, 2012

Mick Mulhall wins first stop of the Australian Bowl-Riding Championships

Congrats Mick! Holding it down!!

The ABC now moves to Sydney for the Australian Open at Manly Beach followed by the legendary Bondi Bowl-A-Rama.

For your closest etnies retailer click here




January 30, 2012

West Coastin with Brett Simpson

Here are some clips all put together from the last two weeks of filming with Brett Simpson - Presented by etnies and Hurley

For your closest etnies retailer click here


January 27, 2012

DA HUI SHOOT-OUT!

Check out Mason in this epic final edit from DA HUI SHOOT-OUT!

For your closest etnies retailer click here



January 27, 2012

Wilko lands on etnies - Official Welcome Movie!

For your closest etnies retailer click here


January 19, 2012

etnies x Legends Sessions

Bring two legendary riders from two separate continents with almost five decades of riding combined for a day of backyard shredding & concrete carving, provong that style transcends all else.

etnies is please to present "legends" Ruben Alcantara and Brian Blyther.

For your closest etnies retailer click here


January 19, 2012

New Sheckler Commercial!

For your closest etnies retailer click here


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